Parys in Dirtbin
the subject in Paul's email
the subject in Paul's email
Alumni (or past 2009 student) Paul Reichle [PR] shared his experience of a Fashion Shoot with me via gmail so that I could blog it. PR's blurb: "The shoot was for a local designer Bianca Kim _ who sells her stuff 'Miss Religious' at the I-heart market and a couple boutiques too. Bianca wanted a Grunge feel and sent me a pic of the location she had in mind which blew me away. I had no idea there even was a mini eiffel tower living in Dirtbin.
Upon arrival at the location we realized that the ladder we bought to the
shoot was too short so I borrowed one from the Church next door. We got to the roof and had about 12 looks to get through - The wind was
pumping which made working conditions difficult_ constantly blowing
hair into the models face and my lighting equipment. My assistant
(I advise that everyone has an assistant especially when working on location) had to hold all the equipment.
(I advise that everyone has an assistant especially when working on location) had to hold all the equipment.
I was aiming for a mix of styles with this shoot as Bianca's Target
market is girls aged 16 to about 30, i mixed a combination of lifestyle
in with editorial fashion- l strongly believe that lifestyle shots are
great to sell a product such as clothing as prospective clients can
picture themselves in the clothing, if the clothing is too fashion
orientated it could be too intimidating for a young girl.
I used a very harsh light source - no softbox or diffusers so as to stick
with the very moody feel we were going for and then shooting on manual
mode - I underexposed the scene by about 2-3 stops to make the background
very dark and eliminate or put less emphasis on any unwanted elements - such as the buildings cars and shops in the background. I
then pumped a very powerful flash at high power onto the subject making
the model pop out into the picture. I asked the assistant to keep the
light quite high and close to subject in order to make harsh shadows
under the models chin - making the pics look quite raw and giving
dimension and shape.
Problems we encountered while shooting: Models found it difficult to balance on the beam and walk on the
corrugated roof which made posing tough, I also ran out of battery on my
lights toward the end of the shoot and had to tone down the power of
the flash as we finished up."
Paul attached some images and they were specifically chosen by him to show:
(below) ---> "how crazy the wind was"
(top) ---> "how dark the background is when the flash goes off and other shows the sh*!!y (Paul's words not mine) the background looks without the flash".
(top) ---> shot with toned down flash.
(top) ---> the lifestyle element
(top) ---> shows fashion editorial element
I also asked him about his website and in typical Paul fashion he replied: "Oh and my website is currently bubbalaas - in the process of constructing a new one but I'm building numbers with my Facebook page if you can get the peeps to go join. PR also asks "if any one is keen to assist on weekdays for a personal project called rainbow nation, just an hour or so here and there when I'm in the area".
Contact Paul on---> paul.reichle@gmail.com or "be-friend" him on his facebook page:
http://www.facebook.com/pages/
Bianca Kim's facebook page:
http://www.facebook.com/pages/
Thanks Paul.
☕
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